Natura Bissé, a brand specializing in facial and body treatments since 1979, has launched their corporate website in China. For more than 5 years, Natura Bissé has been active in the Chinese market, since February this year they also count on their own flagship store in the eCommerce TMALL.
With the realization and launching of this new corporate website, Natura Bissé, wants to give visibility to the brand and be able to position its products in the market of this Asian country.
In this new website, has taken into account the Chinese audience and has studied their online behavior, that is why we have aimed for a design which is completely adapted to mobile devices and that provides a great user experience.
Natura Bissé China, a design adapted to mobile devices
China is one of the countries with a higher rate of mobile users, and this is an upward trade. Particularly, for this reason, the new website of Natura Bissé counts on a design adapted to mobile devices, strengthening the mobile user experience.
One of the main features of this website can be found while surfing the net by using a mobile phone. We will find the menu at the bottom of the screen, which allows users to accede everywhere in the site by using just one finger, with no need of using both hands. TLG Commerce has been adapted to the tendencies of the Chinese market adjusting to the great use of mobile phones.
In addition, the website incorporates the option of connecting to WeChat App by using a QR code that the user needs to scan in order to follow the latest news and publications made by Natura Bissé in this application. On this website, we can also find a map, which will help us to search for the brand’s products in SPAs and beauty centers.
With Natura Bissé, TLG Commerce has successfully developed a new internationalization project in China.