Metro China has recently upgraded its China multi-channel ecommerce, metromall.cn, in order to provide a better service to its clients and offer a seamless experience between online, mobile, and offline, a must-have in the highly competitive china ecommerce market.
When opening Metro’s online store, each visitor is asked to choose the area they live in. The client is now linked to the closest Metro physical store, and each order made by the client will be automatically assigned to said physical store. This way, Metro can guarantee a fast delivery in a very large territory.
At the moment Metro China multi-channel platform encompasses 39 physical stores in 21 cities, with plans to upgrade the system in 2016 to cover all the physical store, thus improving the overall service.
Jeroen de Groot, President of METRO China, has no doubt that “E-commerce is one of our strategic channels to drive for growth in China market. We are determined to enhance customer experience and further expand business through leveraging the power of e-commerce”.
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